Table du Sud
From table maker to interior brand, building relevance through locally powered media.
Furniture
B2C / B2B
Ambition
Introduction
For Table du Sud, a fast-growing Dutch furniture brand specialising in bespoke tables and seating, we developed a precision-targeted media strategy designed to accelerate both visibility and conversion in key local markets.
Operating in the furniture and interiors sector, Table du Sud combines craftsmanship with a direct-to-consumer model through a strong online presence and a network of showrooms. They stand out with high-quality, locally produced pieces aimed at design-conscious consumers looking for personalisation and authenticity.
Challenge
The challenge: to evolve beyond being “just a table brand.” Table du Sud wanted to broaden its identity while using premium, locally targeted media to boost both brand awareness and showroom visits.
Key objectives:
Increase brand visibility in strategic regions
Drive traffic to the website and showrooms
Reposition the brand as a full interior partner, not just a table specialist
Context: A competitive market full of visual noise and discount-driven messaging.
Precision
Strategy
We translated these brand ambitions into a geo-targeted media approach that fused brand building with performance.
Our strategic approach:
Smart location targeting around showrooms and expansion areas
A carefully selected channel mix to support both awareness and conversion
A layered media system where branding, retargeting and search efforts reinforced one another
We followed an iterative process, using live campaign insights to fine-tune media deployment in real time.
Media & Channels
We deployed a high-quality paid media mix to maximise both reach and engagement, carefully selected premium channels where MFM could directly drive impact:
TV and BVOD: to build visual authority in a premium, high-attention environment
Radio and Podcast Host Reads: for frequency, authenticity, and emotional resonance
Magazines and Newspapers: targeting design-conscious, high-intent audiences
Digital Out Of Home (DOOH): geo-targeted exposure near showroom locations
Branded Content: editorially integrated storytelling, tailored to the brand’s narrative
Influencers: trusted creators extending the brand's personality into lifestyle contexts
Display and Direct Mail: precision targeting to drive immediate action
This mix supported the full customer journey from inspiration to consideration to in-store visits, with measurable business impact at every stage.
Expression
Creative Execution
The campaign concept: "Your style. Your table. Your brand."
We leaned into the brand’s crafted and personal character, with storytelling that reflected the care behind each product.
Formats included:
Region-specific creatives showcasing local showrooms
Short-form videos showing behind-the-scenes moments in the workshop
Smart headlines referencing local cities (“Your dream table, made just for you in Eindhoven”)
Influencer integrations showing Table du Sud pieces in real-life interior settings
Visually, the creative direction echoed Table du Sud’s brand identity: warm, modern, and rooted in craftsmanship.
Impact
Results
+40% increase in website traffic (vs. a +30% target)
Measurable lift in brand awareness in priority regions (via post-campaign polling)
Uplift in showroom appointments
Strong customer feedback on clarity and tone of messaging
The balance between targeted reach and consistent storytelling drove real business results and helped the brand evolve in the minds of consumers.
Learnings
This case proves what we strongly believe: branding and performance are not opposites. They reinforce each other when the system is well-designed.
By treating media as a system for building attention and trust, Table du Sud didn’t just reach more people, they became more relevant.
The success of this campaign has opened the door to broader ambitions, including new audience development and deeper content-led storytelling in future phases.
The share of search data for January is available and we see that with Table du Sud we made a very nice jump in share of search! Both compared to the peer set with relatively smaller brands and the peer set with Eijerkamp and Goossens. Purely with respect to the keyword Goossens (longtail / variants not included) Table du Sud even achieved a 22% higher volume in January. In my eyes a confirmation that we are on the right track with all our efforts and good to keep monitoring this development.
- Yonego
More Works
(MFM — 02)
©2025
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Table du Sud
From table maker to interior brand, building relevance through locally powered media.
Furniture
B2C / B2B
Ambition
Introduction
For Table du Sud, a fast-growing Dutch furniture brand specialising in bespoke tables and seating, we developed a precision-targeted media strategy designed to accelerate both visibility and conversion in key local markets.
Operating in the furniture and interiors sector, Table du Sud combines craftsmanship with a direct-to-consumer model through a strong online presence and a network of showrooms. They stand out with high-quality, locally produced pieces aimed at design-conscious consumers looking for personalisation and authenticity.
Challenge
The challenge: to evolve beyond being “just a table brand.” Table du Sud wanted to broaden its identity while using premium, locally targeted media to boost both brand awareness and showroom visits.
Key objectives:
Increase brand visibility in strategic regions
Drive traffic to the website and showrooms
Reposition the brand as a full interior partner, not just a table specialist
Context: A competitive market full of visual noise and discount-driven messaging.
Precision
Strategy
We translated these brand ambitions into a geo-targeted media approach that fused brand building with performance.
Our strategic approach:
Smart location targeting around showrooms and expansion areas
A carefully selected channel mix to support both awareness and conversion
A layered media system where branding, retargeting and search efforts reinforced one another
We followed an iterative process, using live campaign insights to fine-tune media deployment in real time.
Media & Channels
We deployed a high-quality paid media mix to maximise both reach and engagement, carefully selected premium channels where MFM could directly drive impact:
TV and BVOD: to build visual authority in a premium, high-attention environment
Radio and Podcast Host Reads: for frequency, authenticity, and emotional resonance
Magazines and Newspapers: targeting design-conscious, high-intent audiences
Digital Out Of Home (DOOH): geo-targeted exposure near showroom locations
Branded Content: editorially integrated storytelling, tailored to the brand’s narrative
Influencers: trusted creators extending the brand's personality into lifestyle contexts
Display and Direct Mail: precision targeting to drive immediate action
This mix supported the full customer journey from inspiration to consideration to in-store visits, with measurable business impact at every stage.
Expression
Creative Execution
The campaign concept: "Your style. Your table. Your brand."
We leaned into the brand’s crafted and personal character, with storytelling that reflected the care behind each product.
Formats included:
Region-specific creatives showcasing local showrooms
Short-form videos showing behind-the-scenes moments in the workshop
Smart headlines referencing local cities (“Your dream table, made just for you in Eindhoven”)
Influencer integrations showing Table du Sud pieces in real-life interior settings
Visually, the creative direction echoed Table du Sud’s brand identity: warm, modern, and rooted in craftsmanship.
Impact
Results
+40% increase in website traffic (vs. a +30% target)
Measurable lift in brand awareness in priority regions (via post-campaign polling)
Uplift in showroom appointments
Strong customer feedback on clarity and tone of messaging
The balance between targeted reach and consistent storytelling drove real business results and helped the brand evolve in the minds of consumers.
Learnings
This case proves what we strongly believe: branding and performance are not opposites. They reinforce each other when the system is well-designed.
By treating media as a system for building attention and trust, Table du Sud didn’t just reach more people, they became more relevant.
The success of this campaign has opened the door to broader ambitions, including new audience development and deeper content-led storytelling in future phases.
The share of search data for January is available and we see that with Table du Sud we made a very nice jump in share of search! Both compared to the peer set with relatively smaller brands and the peer set with Eijerkamp and Goossens. Purely with respect to the keyword Goossens (longtail / variants not included) Table du Sud even achieved a 22% higher volume in January. In my eyes a confirmation that we are on the right track with all our efforts and good to keep monitoring this development.
- Yonego
More Works
(MFM — 02)
©2025
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Table du Sud
From table maker to interior brand, building relevance through locally powered media.
Furniture
B2C / B2B
Ambition
Introduction
For Table du Sud, a fast-growing Dutch furniture brand specialising in bespoke tables and seating, we developed a precision-targeted media strategy designed to accelerate both visibility and conversion in key local markets.
Operating in the furniture and interiors sector, Table du Sud combines craftsmanship with a direct-to-consumer model through a strong online presence and a network of showrooms. They stand out with high-quality, locally produced pieces aimed at design-conscious consumers looking for personalisation and authenticity.
Challenge
The challenge: to evolve beyond being “just a table brand.” Table du Sud wanted to broaden its identity while using premium, locally targeted media to boost both brand awareness and showroom visits.
Key objectives:
Increase brand visibility in strategic regions
Drive traffic to the website and showrooms
Reposition the brand as a full interior partner, not just a table specialist
Context: A competitive market full of visual noise and discount-driven messaging.
Precision
Strategy
We translated these brand ambitions into a geo-targeted media approach that fused brand building with performance.
Our strategic approach:
Smart location targeting around showrooms and expansion areas
A carefully selected channel mix to support both awareness and conversion
A layered media system where branding, retargeting and search efforts reinforced one another
We followed an iterative process, using live campaign insights to fine-tune media deployment in real time.
Media & Channels
We deployed a high-quality paid media mix to maximise both reach and engagement, carefully selected premium channels where MFM could directly drive impact:
TV and BVOD: to build visual authority in a premium, high-attention environment
Radio and Podcast Host Reads: for frequency, authenticity, and emotional resonance
Magazines and Newspapers: targeting design-conscious, high-intent audiences
Digital Out Of Home (DOOH): geo-targeted exposure near showroom locations
Branded Content: editorially integrated storytelling, tailored to the brand’s narrative
Influencers: trusted creators extending the brand's personality into lifestyle contexts
Display and Direct Mail: precision targeting to drive immediate action
This mix supported the full customer journey from inspiration to consideration to in-store visits, with measurable business impact at every stage.
Expression
Creative Execution
The campaign concept: "Your style. Your table. Your brand."
We leaned into the brand’s crafted and personal character, with storytelling that reflected the care behind each product.
Formats included:
Region-specific creatives showcasing local showrooms
Short-form videos showing behind-the-scenes moments in the workshop
Smart headlines referencing local cities (“Your dream table, made just for you in Eindhoven”)
Influencer integrations showing Table du Sud pieces in real-life interior settings
Visually, the creative direction echoed Table du Sud’s brand identity: warm, modern, and rooted in craftsmanship.
Impact
Results
+40% increase in website traffic (vs. a +30% target)
Measurable lift in brand awareness in priority regions (via post-campaign polling)
Uplift in showroom appointments
Strong customer feedback on clarity and tone of messaging
The balance between targeted reach and consistent storytelling drove real business results and helped the brand evolve in the minds of consumers.
Learnings
This case proves what we strongly believe: branding and performance are not opposites. They reinforce each other when the system is well-designed.
By treating media as a system for building attention and trust, Table du Sud didn’t just reach more people, they became more relevant.
The success of this campaign has opened the door to broader ambitions, including new audience development and deeper content-led storytelling in future phases.
The share of search data for January is available and we see that with Table du Sud we made a very nice jump in share of search! Both compared to the peer set with relatively smaller brands and the peer set with Eijerkamp and Goossens. Purely with respect to the keyword Goossens (longtail / variants not included) Table du Sud even achieved a 22% higher volume in January. In my eyes a confirmation that we are on the right track with all our efforts and good to keep monitoring this development.
- Yonego
More Works
©2025
FAQ
How do you work with creative agencies?
What kind of media can you plan and buy?
What makes your approach different from traditional media buying?
Can you help us with strategy, or just activation?
How do you charge for your services?
In which markets can you buy media?
Do you have proven results?
Can we use the MFM platform ourselves?