The latest Media Futures Market news, expert advice and hottest topics in marketing, advertising and media.
Both aim to create a message to share with the public, but marketing focuses on promoting products while media are the channels used to communicate the marketing strategy. Successful collaboration between media and marketing is essential for businesses to achieve their goals.
As the internet has grown in popularity, traditional media outlets like newspapers and magazines have had to adjust to the fact that more people are consuming media online. New forms of media have emerged thanks to digital media, including Facebook, Twitter, and Instagram - social media platforms.