Goldschmeding Foundation
Promoting Human-Centered Entrepreneurship to a Broader Audience.
Philanthropy
B2B
Ambition
Introduction
The Goldschmeding Foundation is a philanthropic organization that supports social initiatives and projects contributing to a dignified economy, future-proof work, and an inclusive labor market. Their mission is to drive lasting change in how we work and collaborate—toward a society where people, work, and meaning are aligned.
“We aim to strengthen human-centered entrepreneurship by helping people understand both its principles and practical value.”
— Olaf Blankendaal, Communications Professional for Human-Centered Economy
Challenge
The Goldschmeding Foundation’s communication challenge lay in translating a deeply meaningful and societal message into media that could reach and resonate with a broader audience. The theme of human-centered entrepreneurship required a thoughtful approach—not just visibility, but relevance and clarity. The goal was to educate, inspire, and mobilize organizations toward a more responsible and value-driven way of operating.
Precision
Strategy
Working closely with Media Futures Market (MFM), the Goldschmeding Foundation developed a tailored media strategy to reach the right people, in the right place, with the right tone. MFM brought its expertise in media planning and channel strategy to ensure the campaign aligned with both message integrity and audience expectations.
The campaign focused on the Goldschmeding Foundation’s strategic theme of human-centered entrepreneurship—highlighting its value, practical implications, and the organizations already embracing it.
Media & Channels
MFM provided full-service support across strategy, planning, and buying. Their transparent platform and deep knowledge of the Dutch media landscape helped the Goldschmeding Foundation select the most relevant media channels, from editorial partnerships to niche outlets. Through careful media curation, the campaign reached both decision-makers and mission-aligned audiences.
Expression
Creative Execution
Rather than generic storytelling, the campaign featured real-life organizational case studies to illustrate the impact of human-centered entrepreneurship. The creative focus was on clarity, credibility, and emotional connection—showing not just what the foundation stands for, but why it matters and how it translates into real-world impact.
Impact
Results
The campaign led to:
A measurable increase in website traffic
More direct inquiries from mission-aligned organizations
Broader understanding of what human-centered entrepreneurship entails
“The results aligned seamlessly with our original goals—raising awareness, sparking dialogue, and inviting action.”
Learnings
For the Goldschmeding Foundation, the collaboration went beyond media execution—it was a strategic partnership. MFM helped them navigate a complex media environment with confidence, ensuring both reach and depth.
“Thanks to MFM, we brought our vision to a wider audience in a meaningful, focused way. Their strategic support and responsiveness made them a true partner in helping us create lasting impact.”
The Goldschmeding Foundation looks forward to continuing the partnership in future awareness campaigns focused on their core mission.
More Works
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Goldschmeding Foundation
Promoting Human-Centered Entrepreneurship to a Broader Audience.
Philanthropy
B2B
Ambition
Introduction
The Goldschmeding Foundation is a philanthropic organization that supports social initiatives and projects contributing to a dignified economy, future-proof work, and an inclusive labor market. Their mission is to drive lasting change in how we work and collaborate—toward a society where people, work, and meaning are aligned.
“We aim to strengthen human-centered entrepreneurship by helping people understand both its principles and practical value.”
— Olaf Blankendaal, Communications Professional for Human-Centered Economy
Challenge
The Goldschmeding Foundation’s communication challenge lay in translating a deeply meaningful and societal message into media that could reach and resonate with a broader audience. The theme of human-centered entrepreneurship required a thoughtful approach—not just visibility, but relevance and clarity. The goal was to educate, inspire, and mobilize organizations toward a more responsible and value-driven way of operating.
Precision
Strategy
Working closely with Media Futures Market (MFM), the Goldschmeding Foundation developed a tailored media strategy to reach the right people, in the right place, with the right tone. MFM brought its expertise in media planning and channel strategy to ensure the campaign aligned with both message integrity and audience expectations.
The campaign focused on the Goldschmeding Foundation’s strategic theme of human-centered entrepreneurship—highlighting its value, practical implications, and the organizations already embracing it.
Media & Channels
MFM provided full-service support across strategy, planning, and buying. Their transparent platform and deep knowledge of the Dutch media landscape helped the Goldschmeding Foundation select the most relevant media channels, from editorial partnerships to niche outlets. Through careful media curation, the campaign reached both decision-makers and mission-aligned audiences.
Expression
Creative Execution
Rather than generic storytelling, the campaign featured real-life organizational case studies to illustrate the impact of human-centered entrepreneurship. The creative focus was on clarity, credibility, and emotional connection—showing not just what the foundation stands for, but why it matters and how it translates into real-world impact.
Impact
Results
The campaign led to:
A measurable increase in website traffic
More direct inquiries from mission-aligned organizations
Broader understanding of what human-centered entrepreneurship entails
“The results aligned seamlessly with our original goals—raising awareness, sparking dialogue, and inviting action.”
Learnings
For the Goldschmeding Foundation, the collaboration went beyond media execution—it was a strategic partnership. MFM helped them navigate a complex media environment with confidence, ensuring both reach and depth.
“Thanks to MFM, we brought our vision to a wider audience in a meaningful, focused way. Their strategic support and responsiveness made them a true partner in helping us create lasting impact.”
The Goldschmeding Foundation looks forward to continuing the partnership in future awareness campaigns focused on their core mission.
More Works
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Goldschmeding Foundation
Promoting Human-Centered Entrepreneurship to a Broader Audience.
Philanthropy
B2B
Ambition
Introduction
The Goldschmeding Foundation is a philanthropic organization that supports social initiatives and projects contributing to a dignified economy, future-proof work, and an inclusive labor market. Their mission is to drive lasting change in how we work and collaborate—toward a society where people, work, and meaning are aligned.
“We aim to strengthen human-centered entrepreneurship by helping people understand both its principles and practical value.”
— Olaf Blankendaal, Communications Professional for Human-Centered Economy
Challenge
The Goldschmeding Foundation’s communication challenge lay in translating a deeply meaningful and societal message into media that could reach and resonate with a broader audience. The theme of human-centered entrepreneurship required a thoughtful approach—not just visibility, but relevance and clarity. The goal was to educate, inspire, and mobilize organizations toward a more responsible and value-driven way of operating.
Precision
Strategy
Working closely with Media Futures Market (MFM), the Goldschmeding Foundation developed a tailored media strategy to reach the right people, in the right place, with the right tone. MFM brought its expertise in media planning and channel strategy to ensure the campaign aligned with both message integrity and audience expectations.
The campaign focused on the Goldschmeding Foundation’s strategic theme of human-centered entrepreneurship—highlighting its value, practical implications, and the organizations already embracing it.
Media & Channels
MFM provided full-service support across strategy, planning, and buying. Their transparent platform and deep knowledge of the Dutch media landscape helped the Goldschmeding Foundation select the most relevant media channels, from editorial partnerships to niche outlets. Through careful media curation, the campaign reached both decision-makers and mission-aligned audiences.
Expression
Creative Execution
Rather than generic storytelling, the campaign featured real-life organizational case studies to illustrate the impact of human-centered entrepreneurship. The creative focus was on clarity, credibility, and emotional connection—showing not just what the foundation stands for, but why it matters and how it translates into real-world impact.
Impact
Results
The campaign led to:
A measurable increase in website traffic
More direct inquiries from mission-aligned organizations
Broader understanding of what human-centered entrepreneurship entails
“The results aligned seamlessly with our original goals—raising awareness, sparking dialogue, and inviting action.”
Learnings
For the Goldschmeding Foundation, the collaboration went beyond media execution—it was a strategic partnership. MFM helped them navigate a complex media environment with confidence, ensuring both reach and depth.
“Thanks to MFM, we brought our vision to a wider audience in a meaningful, focused way. Their strategic support and responsiveness made them a true partner in helping us create lasting impact.”
The Goldschmeding Foundation looks forward to continuing the partnership in future awareness campaigns focused on their core mission.
More Works
FAQ
How do you work with creative agencies?
What kind of media can you plan and buy?
What makes your approach different from traditional media buying?
Can you help us with strategy, or just activation?
How do you charge for your services?
In which markets can you buy media?
Do you have proven results?
Can we use the MFM platform ourselves?