Apollo Reizen
Turning limited budgets into lasting momentum with media built for movement.
Travel
B2C
Ambition
Introduction
For Apollo Reizen, a Dutch travel company specialising in adventure-led package holidays, we developed a high-efficiency media strategy designed to increase bookings while building brand presence in a crowded, competitive market.
Operating in the tourism sector, Apollo curates unique holidays with a focus on active and sports travel from hiking in the Dolomites to cycling in the Canary Islands. Their ambition: to become the go-to travel brand for people who’d rather move than sunbathe.
Challenge
Apollo faced a familiar but complex challenge: limited brand awareness and modest budgets, particularly when benchmarked against dominant players in the market.
Our mission: make every media impression work harder for both brand and performance.
Primary objectives:
Significantly increase year-on-year bookings
Raise brand awareness within a focused target audience
Maximise the impact of a tightly controlled media budget across the calendar year
Precision
Strategy
We treated media as a lever for business momentum, not just visibility.
Our approach:
Focused on high-quality channels that offered both scale and strategic fit with Apollo’s audience and product
Prioritised media formats that build trust and convert intent, especially in lower booking periods
Used data, geography and timing to make every placement count
This was not a spray-and-pray campaign. It was a precision deployment designed to shift perception and drive action simultaneously.
Media & Channels
We invested in a mix of performance and prestige, using a broad spectrum of paid media with one shared goal: results.
The channel mix included:
TV & BVOD: to build national awareness with emotional storytelling and seasonal resonance
Radio & Podcasts: delivering message frequency and trusted voice through host-read integrations
Display: focused retargeting to move audiences from interest to conversion
Digital Out of Home (DOOH) & Out of Home (OOH): creating destination-inspired visibility in urban and transit-heavy environments
Retail Media: activating intent at the point of inspiration in relevant physical and online spaces
Influencers: sparking relevance and credibility within niche travel communities
Magazines: context-rich placements aligned with lifestyle and outdoor editorial environments
Together, these channels created a full-funnel experience from first spark to final booking.
Expression
Creative Execution
The creative platform was built around energy, movement and possibility.
We developed assets that captured the excitement of the journey, not just the destination aligning perfectly with Apollo’s sporty, get-up-and-go brand DNA.
Influencer content showed real people on real trips, sharing itineraries, tips and experiences
BVOD and radio brought emotion and storytelling to life, timed to peak planning moments
Display and DOOH used sharp, action-oriented messaging to nudge towards booking
In short: creative that motivated action, built memory, and mirrored the product truth.
Impact
Results
Significant increase in bookings and conversion rate
Strong performance in typically low-response periods, proving campaign resilience
Ongoing momentum even when budgets were temporarily scaled back
The media didn’t just support Apollo’s marketing. It created market impact with durable results beyond campaign windows.
Learnings
This case proved that you don’t need the biggest budget you need the smartest system.
Apollo’s growth came not from volume, but from clarity:
Clear targeting
Clear creative
Clear, consistent media execution
Key client feedback highlighted:
Our strategic proactivity
Ability to identify and act on new media opportunities mid-campaign
And the relevance of industry insights we shared throughout the process
More Works
(MFM — 02)
©2025
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Apollo Reizen
Turning limited budgets into lasting momentum with media built for movement.
Travel
B2C
Ambition
Introduction
For Apollo Reizen, a Dutch travel company specialising in adventure-led package holidays, we developed a high-efficiency media strategy designed to increase bookings while building brand presence in a crowded, competitive market.
Operating in the tourism sector, Apollo curates unique holidays with a focus on active and sports travel from hiking in the Dolomites to cycling in the Canary Islands. Their ambition: to become the go-to travel brand for people who’d rather move than sunbathe.
Challenge
Apollo faced a familiar but complex challenge: limited brand awareness and modest budgets, particularly when benchmarked against dominant players in the market.
Our mission: make every media impression work harder for both brand and performance.
Primary objectives:
Significantly increase year-on-year bookings
Raise brand awareness within a focused target audience
Maximise the impact of a tightly controlled media budget across the calendar year
Precision
Strategy
We treated media as a lever for business momentum, not just visibility.
Our approach:
Focused on high-quality channels that offered both scale and strategic fit with Apollo’s audience and product
Prioritised media formats that build trust and convert intent, especially in lower booking periods
Used data, geography and timing to make every placement count
This was not a spray-and-pray campaign. It was a precision deployment designed to shift perception and drive action simultaneously.
Media & Channels
We invested in a mix of performance and prestige, using a broad spectrum of paid media with one shared goal: results.
The channel mix included:
TV & BVOD: to build national awareness with emotional storytelling and seasonal resonance
Radio & Podcasts: delivering message frequency and trusted voice through host-read integrations
Display: focused retargeting to move audiences from interest to conversion
Digital Out of Home (DOOH) & Out of Home (OOH): creating destination-inspired visibility in urban and transit-heavy environments
Retail Media: activating intent at the point of inspiration in relevant physical and online spaces
Influencers: sparking relevance and credibility within niche travel communities
Magazines: context-rich placements aligned with lifestyle and outdoor editorial environments
Together, these channels created a full-funnel experience from first spark to final booking.
Expression
Creative Execution
The creative platform was built around energy, movement and possibility.
We developed assets that captured the excitement of the journey, not just the destination aligning perfectly with Apollo’s sporty, get-up-and-go brand DNA.
Influencer content showed real people on real trips, sharing itineraries, tips and experiences
BVOD and radio brought emotion and storytelling to life, timed to peak planning moments
Display and DOOH used sharp, action-oriented messaging to nudge towards booking
In short: creative that motivated action, built memory, and mirrored the product truth.
Impact
Results
Significant increase in bookings and conversion rate
Strong performance in typically low-response periods, proving campaign resilience
Ongoing momentum even when budgets were temporarily scaled back
The media didn’t just support Apollo’s marketing. It created market impact with durable results beyond campaign windows.
Learnings
This case proved that you don’t need the biggest budget you need the smartest system.
Apollo’s growth came not from volume, but from clarity:
Clear targeting
Clear creative
Clear, consistent media execution
Key client feedback highlighted:
Our strategic proactivity
Ability to identify and act on new media opportunities mid-campaign
And the relevance of industry insights we shared throughout the process
More Works
(MFM — 02)
©2025
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Apollo Reizen
Turning limited budgets into lasting momentum with media built for movement.
Travel
B2C
Ambition
Introduction
For Apollo Reizen, a Dutch travel company specialising in adventure-led package holidays, we developed a high-efficiency media strategy designed to increase bookings while building brand presence in a crowded, competitive market.
Operating in the tourism sector, Apollo curates unique holidays with a focus on active and sports travel from hiking in the Dolomites to cycling in the Canary Islands. Their ambition: to become the go-to travel brand for people who’d rather move than sunbathe.
Challenge
Apollo faced a familiar but complex challenge: limited brand awareness and modest budgets, particularly when benchmarked against dominant players in the market.
Our mission: make every media impression work harder for both brand and performance.
Primary objectives:
Significantly increase year-on-year bookings
Raise brand awareness within a focused target audience
Maximise the impact of a tightly controlled media budget across the calendar year
Precision
Strategy
We treated media as a lever for business momentum, not just visibility.
Our approach:
Focused on high-quality channels that offered both scale and strategic fit with Apollo’s audience and product
Prioritised media formats that build trust and convert intent, especially in lower booking periods
Used data, geography and timing to make every placement count
This was not a spray-and-pray campaign. It was a precision deployment designed to shift perception and drive action simultaneously.
Media & Channels
We invested in a mix of performance and prestige, using a broad spectrum of paid media with one shared goal: results.
The channel mix included:
TV & BVOD: to build national awareness with emotional storytelling and seasonal resonance
Radio & Podcasts: delivering message frequency and trusted voice through host-read integrations
Display: focused retargeting to move audiences from interest to conversion
Digital Out of Home (DOOH) & Out of Home (OOH): creating destination-inspired visibility in urban and transit-heavy environments
Retail Media: activating intent at the point of inspiration in relevant physical and online spaces
Influencers: sparking relevance and credibility within niche travel communities
Magazines: context-rich placements aligned with lifestyle and outdoor editorial environments
Together, these channels created a full-funnel experience from first spark to final booking.
Expression
Creative Execution
The creative platform was built around energy, movement and possibility.
We developed assets that captured the excitement of the journey, not just the destination aligning perfectly with Apollo’s sporty, get-up-and-go brand DNA.
Influencer content showed real people on real trips, sharing itineraries, tips and experiences
BVOD and radio brought emotion and storytelling to life, timed to peak planning moments
Display and DOOH used sharp, action-oriented messaging to nudge towards booking
In short: creative that motivated action, built memory, and mirrored the product truth.
Impact
Results
Significant increase in bookings and conversion rate
Strong performance in typically low-response periods, proving campaign resilience
Ongoing momentum even when budgets were temporarily scaled back
The media didn’t just support Apollo’s marketing. It created market impact with durable results beyond campaign windows.
Learnings
This case proved that you don’t need the biggest budget you need the smartest system.
Apollo’s growth came not from volume, but from clarity:
Clear targeting
Clear creative
Clear, consistent media execution
Key client feedback highlighted:
Our strategic proactivity
Ability to identify and act on new media opportunities mid-campaign
And the relevance of industry insights we shared throughout the process
More Works
©2025
FAQ
How do you work with creative agencies?
What kind of media can you plan and buy?
What makes your approach different from traditional media buying?
Can you help us with strategy, or just activation?
How do you charge for your services?
In which markets can you buy media?
Do you have proven results?
Can we use the MFM platform ourselves?